Strong hospitals anchor strong communities

UpVia Health exists to protect and strengthen that foundation — ensuring independent hospitals remain financially durable, technologically strong, and locally governed for the long term. Stabilizing a hospital does more than improve operations — it protects access.

When hospitals stabilize, jobs remain local, emergency care stays close to home, employers retain workforce confidence, families remain in their communities, and economic development continues.

Who we are

UpVia Health is an operational infrastructure platform designed to stabilize and strengthen small and mid-sized community hospitals. We provide enterprise-grade capabilities — without consolidation — so hospitals can remain independent, viable, and rooted in the communities they serve.

We are not an acquisition strategy.
We are not private equity.
We are infrastructure.

Why we exist

In small and mid-sized communities, the hospital is far more than a place of care. It is often the largest employer, a stabilizing economic force, and a symbol of local security and resilience. When hospitals weaken, communities weaken.

UpVia Health exists to ensure that doesn’t happen. When hospitals thrive, communities endure.

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What we do

Independent hospitals face increasing pressure — from reimbursement volatility and workforce shortages to rising technology and supply chain costs. These challenges aren’t failures of leadership or mission. They’re the result of operating at a scale the system was never designed for.

UpVia doesn’t just improve margins. We streamline operations and protect access.

Get to know us

Meet the UpVia Health team

Lainie Dean

Lainie Dean leads UpVia Health, driving strategic growth, financial performance improvement, and organizational transformation. A seasoned healthcare executive, she has led large-scale initiatives focused on strengthening margins, aligning leadership teams, and positioning organizations for long-term sustainability. Lainie brings extensive board and governance experience and is committed to advancing resilient, community-centered healthcare.

President

, MHA

Joseph Weldon

Vice President, Strategic Growth

Joseph leads the sales and growth strategy, bringing decades of leadership across healthcare operations, consulting, and strategic transformation. Joe aligns innovation, strategy, and experience design to help hospitals remain competitive, sustainable, and locally governed while preserving independence and continuing to serve the unique needs of their communities.

Ethel Massing

Vice President, Client Success and Integration

, MSHI, SHIMSS

Ethel leads strategic client partnerships, onboarding, and seamless technology integration. With deep experience in healthcare innovation, workflow optimization, and commercialization, she brings a practitioner’s mindset to scaling solutions that deliver measurable value. Ethel is a recognized leader in health informatics, innovation, and mentorship, dedicated to building trusted partnerships and delivering integrated solutions.

Gary Russell

Strategic Growth Advisor

Gary supports healthcare organizations in identifying opportunities for growth, operational improvement, and strategic collaboration through UpVia Health's services and solutions. With 17 years of experience in healthcare, consulting, business strategy, and military service as an Air Force Special Warfare veteran, he brings a disciplined, relationship-focused approach to helping organizations navigate challenges and create measurable value. Gary is committed to strengthening healthcare organizations and the communities they serve.

Leslie Adair

Project Specialist

Leslie supports UpVia Health's strategic growth through integrated marketing, brand strategy, and corporate communications. She collaborates across teams to translate complex initiatives into clear, compelling messaging that strengthens brand presence, supports organizational priorities, and engages key audiences. Leslie is dedicated to elevating the UpVia Health brand through strategic storytelling that drives awareness, fosters connection, and delivers measurable impact.

Strategic Coordinator

Kamini King

Kamini supports UpVia Health’s operational growth and client success through strategic project management and collaboration across Parkview service teams and partner organizations. With more than 25 years of experience in surgical services across hospital systems and ambulatory surgery centers, she brings expertise in clinical operations, quality and accreditation, and workforce development. Kamini is committed to advancing evidence-based practices that support safe, compliant, and sustainable healthcare delivery.

Anthony Foust

Sales Specialist

Anthony serves as a Sales Specialist at UpVia Health, where he supports strategic growth initiatives and frontline execution. He brings experience in sales operations, customer engagement, and performance optimization, helping translate innovative healthcare solutions into measurable results. Known for his professionalism, strategic mindset, and results-driven approach, Anthony combines relationship-building with disciplined execution to advance UpVia Health’s mission and impact.